Philippe Apeloig’s latest exhibition Using Type has just opened at the Stedelijk Museum, Amsterdam. An incredible body of typographic work is on display – logos, books, leaflets and animations, as well as Apeloig’s famous cultural posters.
Apeloig is noted for both his thorough and experimental use of letterforms. His strongly typographic approach is often playful. He cleverly makes the words speak for themselves, in many cases conveying them through his own specially designed typefaces.
Using Type pays homage to – and shows posters from Philippe Apeloig’s inspiring masters: Wim Crouwel, Wolfgang Weingart, and April Greimann – whose teaching and internships had a lasting effect on Apeloig’s work.
Philippe Apeloig is a fellow of the ISTD and has won a number ISTD awards over the years for his famous cultural sector work. Last November he gained an armful – two Premiers for his Théâtre national de Toulouse Midi Pyrénées posters, and Certificates of Excellence for the book Typorama (with Tino Grass) and for posters Bruits du Monde and Le Saut Hermés au Grand Palais. Some, if not all of these will be on show at the Stedelijk until the end of January 2016. You can see his award winning work in the ISTD 2014 Awards book